Im vergangenen Monat stellte CEO Marissa Meyer das neue Yahoo-Logo vor. Ihr Tumblr-Post erntete in Design-Kreisen eher negative Kritiken. Auf zwei ausführlichere Artikel möchte ich euch gerne hinweisen.
Oliver Reichenstein von iA hat sich unter der Überschrift „Logo, Bullshit & Co., Inc“ mit Meyers Artikel auseinandergesetzt. Ein Auszug:
Anybody can make a logo. No doubt. It’s not complicated. Just try a couple of fonts and colors, choose the one you like, then change the font a little so it becomes special. Make it look nice. Blog about it, showing those magic construction lines1. You can do it. All it needs is a little time, a computer, someone that knows how to use Illustrator, and taste, maybe. Everybody has taste, right? So let’s do it!
So thought Yahoo’s CEO Marissa Mayer, and she went and did it. How did it turn out?
Auch Glenn Fleishman ist nicht so begeistert:
Marissa Mayer is not a graphic designer. This is abundantly clear. She is an extraordinarily capable technologist, engineer, and executive, and she has made an enormous number of difficult decisions since taking over Yahoo. I believed she was likely the only person who had the ability to turn that company around.
But she’s not a graphic designer.